Premier Nutritinal participated in the international exhibition of kids’ products “Mir Detstva 2013”

“Mir Detstva” is one of the most important events for every Russian company involved in production or distribution of goods for children. It always demands of serious preparation and enthusiasm from the participants and always passes by having left lots of positive impressions and posing new challenges and goals.

This year Premier Nutritinal impressed the guests with its stupendous stand with a comfortable lounge zone where everybody could get a welcome drink and negotiate.

As usually, Premier Nutritinal demonstrated innovative brands that are gaining more and more popularity among parents in Russia and the CIS countries. The team presented such products as goat milk infant formulas Kabrita®, medical devices for newborns WINDI and NoseFrida, stylish natural rubber accessories HEVEA, baby bottles Mimijumi and hygiene products Royal Pups.

WINDI rectal catheter and NoseFrida baby nasal aspirator were found again in the spotlight. These genius and simple medical devices awoke all the specialists’ and pharmacists’ interest. WINDI and NoseFrida products have been included to the European emergency kit for newborns a long time ago. Nowadays this tendency is being noticed in Russia, the CIS and Baltic countries.    

The luxurious HEVEA natural rubber collection was enlarged by a lovely bath toy – KAWAN duck. In contrast to its one-colour predecessors KAWAN is manually coloured with plant paints. Premier Nutritinal was also proud to present the renewed HEVEA package that had already appeared in the Russian market and added more glory to the shops’ shelves.      

Mimijumi team presented the renewed package that is the result of numerous focus-groups which were held in different countries. Therefore the Mimijumi baby bottles and replacement nipples imitating woman breast will be more noticeable in stores so that every parent could easily find innovative Mimijumi kits among the enormous choice of baby accessories.

But the main focus of all the visitors was on Kabrita® products. The launch of modern Kabrita® GOLD goat milk formulas in the Russian market occurred a year ago during “Mir Detstva 2012” exhibition and a great progress could be noticed since that time. Due to the “360 degrees” marketing strategy this premium products gained popularity not only among consumers, but professionals as well. Nowadays Kabrita® distribution covers all the channels. Moreover, it’s gradually increasing and improving. It should be mentioned that Kabrita® formulas appeared in ACNielsen retail audit report just in 4 months after launching. Consequently, the brand was mentioned in the special “Novelties and Innovations” zone of the exhibition.        

Last year Premier Nutritinal created a tradition of bringing mini-goats to the exposition and therefore gained the reputation of a company with the most original and astonishing stand. This year the goats (symbols of Kabrita® brand) turned out to be the main guests of the exhibition – everybody wanted to get a photo with them, to feed or stroke them!

Premier Nutritinal team really regrets that the exhibition is over now. It was a great experience that inspires all the team to work harder, to generate new ideas, launch new projects and conquer new business heights in order to demonstrate the results during the next “Mir Detstva” exhibition.