Premier Nutritinal presented Kabrita® infant formulas during “Mir Detstva 2012” exhibition
One of the most significant events in kids’ products’ industry “Mir Detstva 2012” was held in Moscow. Traditionally the main exposition was presented by toys and accessories for babies, hygiene products, baby carriages and nurseries. A few companies have also presented baby nutrition brands. It may seem that any outstanding novelties in this industry have become a rarity, but Premier Nutritinal prepared a special surprise for the guests.
Premier Nutritinal is an active player in the Russian baby products market which specializes in distribution of innovative products for children (hygiene products, medical devices, accessories, devices for feeding, etc.). This time Premier Nutritinal decided to enter the highly competitive baby nutrition market by launching Kabrita® infant formulas based on natural goat milk (the Netherlands).
The brand belongs to HYPROCA group which has been specializing in milk and dairy products production for more than 100 years (the first factory was built in 1897 and still functions successfully). HYPROCA has an enormous experience in goat milk products production and is included to the selected list of world-wide companies that are capable to produce adapted goat milk infant formulas of an extremely high quality (with a considerable part of whey protein).
Kabrita® appearance in the Russian market has definitely become one of the most remarkable events. These goat milk formulas became the main topic of discussion not only among specialists, distributors and competitors, but also among ordinary guests of the exhibition. The two charming goats that were specially brought to the Premier Nutritinal stand attracted everybody’s attention.
The visitors were eager to know about the products and the exceptional features of Kabrita® infant formulas in more details. The distinctions are evident. Kabrita® products have an adapted formula which corresponds to all the latest trends in infant formula production, the highest Dutch quality from an experienced manufacturer, excellent flavor and so on.
The official launch is planned for the beginning of November. Representatives from the largest Russian companies in the industry have already started getting invitations to the whopping big dinner in one the most famous Moscow restaurants.